Most bodies anticipate they charge a absolute resume. They absorb a lot of time crafting the one abracadabra ammo that will get anyone who reads it to say, “Whoa, you’re EXACTLY what I’m attractive for! Can you alpha Monday?” (Hint: This doesn’t anytime happen.)
Most bodies additionally avoid their LinkedIn contour for altered reasons. You’ve apparent profiles with a minimalist addition and, beneath “Experience,” a account of the job titles, the firms, and the years employed, with no description of what they accomplished. You ability accept that contour now.
I’ve heard every acumen (read: excuse) as to why bodies don’t assignment on their profiles, from abhorrence — “I’m abashed that others will anticipate I’m attractive for a job,” to apathy — “I don’t charge a abundant contour if I accept a abundant resume,” or abundance — “I don’t charge one if I’m not looking, which I’m not.”
Reality check! You should ALWAYS be looking. Your CEO is attractive adapted now, and she has aggregate — resume, profile, references – accessible to go at a moment’s notice. Why not YOU?
Another absoluteness check! If you accept a bald profile, it absolutely shows bodies that you’re boring, you’re absolutely not “y”, and you may abridgement acceptable advice abilities (which is listed as a prerequisite on every job description). Who is activity to bash adapted on your profile?
I’ve heard abounding times that the busiest bodies sometimes accept the affliction LinkedIn profiles. While that may accept been accurate at one point, that’s not a accurate alibi anymore!
Think like a salesperson, and you’re affairs YOU. How do you advertise a awful specialized product? Advance the ambition markets, which are twofold: recruiters and hiring managers.
Your best weapon is your LinkedIn profile. It’s your sales brochure. So, body a gesic profile, amend it regularly, and additionally accept a abject resume that you can adapt for anniversary job.
Let’s aboriginal attending at recruiters. Recruiters and headhunters are usually not accountable amount experts in your field, so they aces out the best important genitalia from a job description, and distill it bottomward to a few keywords. Then, they do a keyword chase to accomplish a continued account of potentials.
To appropriately advance this ambition market, you’ll charge to accept the adapted keywords in your contour aloof to get them to acquisition you. What makes some keywords bigger than others? Adamantine abilities are about bigger than bendable skills.
Examples are accomplishment in a specific software (hard skill) vs actuality computer community (soft skill), accepting congenital and managed teams while creating new achievement appraisement and advantage anatomy (multiple adamantine skills) vs. bodies actuality (soft skill). Certifications (ex. PMP or Scrum Master) are accomplished to add. Make a account of all your adamantine skills.
Hiring managers attending at candidates differently. If they’re alive with a recruiter, they apparently apprehend candidates accept been buried for the adapted skillset, and will appetite to apprehend about what appulse you had in your accomplished roles.
Make a account of your coolest accomplishments. Not what you did on a day to day basis, but projects you helped complete, or articles that you launched. Accommodate key achievement indicators (revenues generated, costs saved, for example) area you can.
For anniversary job on your profile, accommodate a abbreviate description of what your responsibilities in your day to day job were, add your accomplishments, and baptize those adamantine accomplishment keywords area appropriate.
I’ve alike apparent profiles with headings beneath anniversary job “Key Responsibilities” and “Key Accomplishments.” Optically, it helps the hiring administrator get to the affection of what you could accompany to the table. And accompany your personality, add your interests or advance work. Actuality able-bodied angled never hurts!
Recommendations from colleagues and administration are addition way to authenticate the amount you’ve delivered. The best way to get one is to accord one. Be acceptable with your praise, and you’ll get it aback in spades.
Now, your advertisement is accessible to go. Recruiters will acquisition you via your keywords, and canyon your contour on to the hiring managers who will see how you can add value. Amend it regularly, and you’ll appearance up on your contacts’ feeds. Almost like a chargeless dribble business campaign!
Your abject resume will accommodate aggregate in your LinkedIn profile. When you’re accessible to collaborate anon with a company, adapt your resume for what’s in the job description. A bespoke resume will acquaint the recruiter and hiring administrator that you took the time to focus the bulletin that’s best accordant to the role, and not bandy aggregate additional the kitchen bore at them. Of course, they will attending at your LinkedIn profile, and see there’s abundant added to you.
Lastly, like a acceptable salesperson, accumulate clue of all the companies you’ve activated to, and the resumes you’ve beatific out. One ambush that’s consistently helped me is I accord anniversary resume a filename that’s custom to the company, like “Dan_Yu_May_2017_XYZCompany.pdf.”
Good luck in your search. Remember to accelerate acknowledge you notes. And never stop selling!
Commentary by Dan Yu, a Aptitude abettor at The Hired Guns, a New York City-based bureau allowance companies acquisition the best agenda and artistic talent. Previously, Dan captivated administration positions in trading and fintech sales for several firms including Instinet, Citigroup, Barclays Capital and Armanta. Dan spends his additional time apprenticeship angry and ytic for the best barbecue. Chase him on Cheep @danoyu.
For added acumen from CNBC contributors, chase @CNBCopinion on Twitter.
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