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After hitting $11 actor in adaptable payments aggregate per day, Square is announcement added news—an amend to the startup’s flagship iOS and Android payments apps. As you may know, Square Card Reader and accompaniment app transforms any iPad, iPhone or Android buzz into a abounding point of auction system.

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One of the above additions to adaptation 2.2 of the app relates to chump loyalty. Now merchants can accolade their approved barter with a new in-app adherence affection that allows merchants to admit their best common barter back they access their store. The new affection additionally allows merchants to action echo barter discounts, which the chump will see reflected in their Square Card Case.

As we’ve accounting in the accomplished Square Card Case is a adaptable app that consumers ample with ‘cards’ of all the merchants they appointment and buy from who acquire Square. These adaptable cards accommodate locations, merchant acquaintance info, coupons, adjustment and acquirement history and more.

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On the chump side, Square has invested heavily in loyalty. Via the Card Case app, already Square’s technology detects you are a a merchant enabled store, the Merchant’s Square app will accessible a tab for the chump and appearance that customer’s account, name and photo as nearby. Back the chump purchases an item, they say their name, and the accountant can verify the photo matches the chump and columnist the transact on and the allegation will go through. The chump will get a advance notification with the bulk of the allegation as well.

Now, Square enables merchants to ascertain a ‘regular’ (for example, 10 visits over the accomplished month) and they can opt-in to accomplish this a absence ambience that will automatically accolade the common customer. Whenever a ‘regular customer’ comes into an establishment, the merchant will see ‘regular’ on the awning and a abatement will be provided aural the payments system.

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Square 2.2 additionally appearance additionally allows merchants to actualize custom angled options on the signature screen.

The latest adaptation of Square now wirelessly with banknote drawers and a cancellation printer. The banknote drawer will pop accessible back the merchant curtains ‘tender’, and receipts can be printed with the merchant’s abode and transaction itemization.(Previously Square alone alone offered argument and email receipts).

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Square additionally says the newest adaptation includes an bigger chase and sales history, so that merchants can bigger clue sales history, resend receipts, and accommodate refunds all from their point of auction system.

Square has been on a cycle of late, processing over $2 billion in payments annually and signing up 800,000 merchants to use its technology. This year, the aggregation additionally active retail deals with Apple, Best Buy, RadioShack, Target and best recently, Wal-Mart retail stores. And Square afresh accustomed new broker Richard Branson, on the heels of the company’s contempo $100 actor allotment annular led by led by Kleiner Perkins Caufield and Byers.

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Obviously, this amend is aloof the alpha for Square. You can apprehend that the aggregation will anon add a cardinal of added merchant features, but absolutely loyalty, wireless accompany with banknote registers and added is a acceptable start.

One affair we apparently won’t see from Square in the a approaching is NFC. As co-founder Jack Dorsey said this week, the technology lacks a advice layer. “NFC alone gives the merchant the character [of the consumer] afterwards the transaction,” he explained at the Techonomy Conference this week.

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